Arik Air, West and Central Africa’s largest carrier, has
once again expanded its horizon in the Travel Business with the launch of Arik
Explorer; a ‘travel package’ product which incorporates airline seats with
hotel and other ancillary options like car hire and travel insurance.
Arik Explorer, which was launched in Lagos at the weekend
as a subsidiary of Arik Air, offers travel package at two levels: ‘Premium’ and
‘Affordable’. The offering will be for both outbound and inbound travel from
Lagos and other destinations serviced by Arik Air. Varieties of Packages can be
tailored to suit the needs of the airline’s guests.
According to the Managing Director of Arik Explorer, Mr.
Kencho Omojafor, the business strategy of the company will revolve around the
need to provide quality service to the various target customers with the view
to fully satisfy their needs.
This will be undertaken through the recruitment of a
professional team and the provision of good quality custom-designed travel
packages, catering to the guest's particular needs.
“We will continuously provide enjoyable quality
excursions/trips/hotels on time and on budget, develop enthusiastically
satisfied customers all of the time, and establish a market presence that
assures short-term and long-term profitability, growth and success”.
Arik Explorer’s product will be segmented into; premium
market searching for luxury and convenience,
affordable weekend packages and short breaks during the week, special
interest packages including group bookings, company retreats as well as
business and leisure travellers to Arik Air destinations.
“Arik Explorer will establish a reputation as a differentiated,
specialty provider of city/adventure travel and excursions. We will also
provide unparalleled service to our local and international tourists, to
Nigeria, The West Coast and beyond”, Omojafor stressed.
Arik Explorer’s internet booking functionality will
enable its hotel partners to upload rooms and vehicles on the company’s website
in real time. Customers will also have the option of using the company’s mobile
application software to book rooms with their mobile phones and tablets.
“We are fully committed to supporting growth and
development in the tourism industry and contribute positively to the community”
Omojafor added.
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