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| Dana Air aircraft |
Dana Air has launched its mobile and social media sales
and distribution solution called “FlyDana Mobile”, which will further improve
the all-round passenger travel experience in areas relating to searching and
booking flights as well as checking-in. The FlyDana App is an enhanced and innovative
distribution channel that will allow passengers and customers to view flight
information and availability in real-time whilst giving them the option to book
and pay for flights from the comfort of their homes or on the move.
With the introduction of the mobile App, Dana Air has
further aligned its vision with technology in providing innovative and
pioneering solutions centered on improving passenger experience. The FlyDana
Mobile App is powered by FlyNow Mobile and developed by Fountedge Technologies;
a UK based aviation mobile technology solution provider.
Mr. Obi Mbanuzuo, Head of Commercial, while speaking at
the launch of FlyDana Mobile App, reiterated Dana Air’s commitment to
constantly review, align and introduce products that positively impacts on
overall customer experience, noting that the FlyDana Mobile platform is a
one-stop shop that will allow more customers easy access to tickets, great
value fares either for Business or Leisure trips. Mr. Mbanuzuo added that the
platform is secure as the app has enhanced security encryption that guarantees
secured transactions.
“Mobile solutions are now a trend in the aviation
industry and FlyDana Mobile App will further transform the way people purchase
Dana Air tickets as the mobile App will allow our guests to experience a
spectacular change in overall customer travel experience through this secure
and effective distribution channel,” said Mr. Mbanuzuo.
Mr. Mbanuzuo also emphasized that the FlyDana Mobile App
is a welcome development that will promote sales and encourage the purchase of
tickets on-the-go as well as eliminate the hazards associated with the delays
in commuting to ticket sales points as it affords our guests the convenience of
searching for and purchasing Dana Air tickets whenever and wherever by just a
click’’
Also speaking on the launch of the mobile App, Mr.
Stephen Williams, the CEO of Fountedge Technologies said: “Travel is mobile by
nature” and going mobile is a key consideration to any airlines’ strategy for
growth. He noted that FlyDana Mobile App is based around three core processes
which are “Search, Book & Pay”.
Nigeria is currently the largest mobile market in Africa
with approximately 110 million mobile subscribers and an 85% penetration and
rising of which 30% are smartphone users which further supports Dana Airlines’
decision to implement its FlyDana Mobile solution as part of its continued
strategy for growth, making air travel accessible and affordable within
Nigerian and Africa as a whole.
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